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MicroStrategy

Amplifying Shareholder Value through
the Bitcoin Network

PROBLEM

MicroStrategy had around $500 million in cash, earning 0% interest. The company needed to find a way to generate a return on this money; otherwise, it would have to return it to the shareholders. They were concerned that if they used the cash to buy back MicroStrategy stocks and return the rest to the shareholders, they would become vulnerable to losing their employees to their big tech competitors, making it difficult to sustain their operations.

IMAGE 2024-08-26 17_56_37.jpg

The figure above shows MicroStrategy as the leader, with an ROI of 1,113%

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SOLUTION

MicroStrategy began searching for an investment that would appreciate faster than capital costs. After considering various options, they determined that bitcoin was the best choice because it is a commodity, not a security, and offers several technical benefits for publicly traded companies. Unlike securities, owning commodities has no limitations, making it an attractive investment. Additionally, they viewed bitcoin as digital gold and the "Facebook for money," making it a promising investment.

RESULTS

As a result, people interested in bitcoin started buying MicroStrategy stock, leading to a correlation between the performance of bitcoin and the company's stock. The success of bitcoin has driven MicroStrategy's stock up by about 1,113%, outperforming every stock on the S&P500 and benefiting its shareholders significantly.

30%

INCREASE IN WEBSITE TRAFFIC

25%

BOOST IN SOCIAL MEDIA FOLLOWERS

15%

UPLIFT IN PRODUCT SALES

ALL CASE STUDIES